31 Jul '13, 2am

When Is It Appropriate To Use ccTLD’s? Via Matt Cutts by @smorgs13

Typically ccTLD’s are suited for that particular country. They feel like it should be suited for that country, rather than using it to create a novelty domain. Look up the ccTLD’s beforehand and see what country they belong to. (Check what Wikipedia and Google have on this.) Don’t do a disservice to that country code by manipulating the intent. There are some ccTLD’s that are generic, such as .IO for the Indian Ocean, which Google periodically reviews. Don’t get too far ahead of yourself and be relevant when using ccTLD’s.

Full article: http://www.searchenginejournal.com/when-is-it-appropriate...

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