30 Jul '13, 9pm

Meet Steve Floyd, Speaker at SEJ Dallas Meetup by @johnrampton

Needless to say, I was really sick of being broke trying to chase a dream only a handful of people half-heartedly believed in. Marketing always came naturally to me and here people were trying to pay me for it. It was a no brainer. Like so many other people in the industry, I basically used the same skill set, network and hustle I acquired in music marketing and promotions to transition into doing it for small businesses. I’m not going to act like it was all perfect though. Success is the child of failure. I refer to the first 3-4 years of my career as “Freelance Follies”. Although none of my early customers left unhappy, I was not charging enough to grow the business and I often ended up sweating out a lot of goal based work. I was still freelancing for bigger agencies off and on over that time period and even went in-house for a while in 05′ at a non-profit in Southern C...

Full article: http://www.searchenginejournal.com/meet-steve-floyd-speak...

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