30 Jul '13, 5pm

Google Relaunches the Zagat Experience on the Web and for Mobile

Google Relaunches the Zagat Experience on the Web and for Mobile

Google has announced the relaunch of its rating and review site, Zagat, along with a mobile app for both Android and iPhone. With the relaunch, Zagat offers access to its rating information on local restaurants and nightlife without registration – a first for Zagat, according to Google . Zagat has been a source of ratings for restaurants since 1979, and was popular in print prior to the Web. Google acquired Zagat in 2011 after the Google-Yelp deal fell through back in 2009. Google has been incorporating Zagat reviews into the local search results for years now. Zagat bases its review point system on consumer surveys. This is different from Yelp in that Yelp does not assign overall points to a restaurant based on several areas including price, décor, service, and more. In addition to ratings and reviews on local restaurants, the new content experience at Zagat offers editor...

Full article: http://searchenginewatch.com/article/2285801/Google-Relau...

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