30 Jul '13, 2pm

Here's What Happens When You Pause Your Business Blogging

But as you can see in the graph above something happened in July and traffic to the blog dropped off pretty quickly...basically they stopped writing new content. Evergreen content was still pulling a few visitors to the site overtime, but without fresh content to promote and leverage much of their blog traffic dried up. For instance, in June my client got 222 visitors from LinkedIn thanks to the 6 blog posts that went live. In July, however, no fresh content meant only 41 visitors came to the site from LinkedIn. Since we didn't have any new content to promote on the company page and in various LinkedIn Groups they lost almost 82% of LinkedIn traffic from one month to the next month. The loss of 181 visitors might not seem like much in the grand scheme of things, but when you add in the lost referral traffic (because of no new guest posts), loss social traffic, and the loss...

Full article: http://www.searchengineguide.com/nick-stamoulis/heres-wha...

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