30 Jul '13, 1pm

The Ultimate Platform Migration and Redirection Plan for SEO

The Ultimate Platform Migration and Redirection Plan for SEO

Whether you're making changes to your website, or moving it to an entirely new platform, if you haven't redirected your key pages properly, you are unwittingly corroding your rank, traffic, and sales. Bad or non-existent redirects are one of the most common mistakes that website owners make when launching a new website. All the hard work that was put into building up those pages basically goes down the drain. The reason for creating a redirect is to prevent any loss of traffic to a given page by sending traffic from old URLs to your preferred or new URL. If you're an SEO professional or webmasters tasked with migrating a website and want to retain value of all your top performing pages (and avoid the detrimental aftermath of bad redirects), you need to know these pre-migration best practices and migration solutions for different scenarios, and also have a post-migration re...

Full article: http://searchenginewatch.com/article/2285552/The-Ultimate...

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