30 Jul '13, 1pm

4 Elements You Must Test On Your Landing Page

4 Elements You Must Test On Your Landing Page

Tweak a few sentences here, move your button there. Landing page optimization is so much fun especially when you see your variation winning and the real cash flow begin. It seems so easy, as a novice you might even get tempted into random testing. But dont! Chances are, random testing will only burn you out. You may lose your time and money for nothing. To have a successful test, you should have a valid (preferably data-driven) hypothesis totest your landing page . Coming up with a good hypothesis can be difficult when you are a novice. Because there are so many elements to test, below I will cover the most important elements that you must test on your landing page. Dont worry, Ill also accompany those testing ideas with examples. This will help you come up with good hypotheses to improve the conversions of your landing page: #1 Placement Of Your Call-to-action Button Peop...

Full article: http://www.searchenginepeople.com/blog/4-elements-you-mus...

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