29 Jul '13, 8pm

Google’s Matt Cutts: Websites Using ccTLDs Should Contain Content Relevant To The Specific C...

Google’s Matt Cutts: Websites Using ccTLDs Should Contain Content Relevant To The Specific C...

In his latest video, Google’s head of search spam Matt Cutts addresses whether or not it is a good idea for a website to use a ccTLD (country code top level domain) as a novelty domain. The video was a response to the question: As memorable .COM domains become more expensive, more developers are choosing alternative new domains like .IO and .IM – which Google geo-targets to small areas. Do you discourage this activity? Cutts explained that most domains at a country level contain content specific to that country. When a site uses a ccTLD, Google is going to assume that the site’s content applies to the geo-targeted area specified by the domain. If the content is not relevant to the ccTLD, then the site is doing a “disservice” to that domain. “If you go and pick a really weird novelty domain that nobody else really uses, and mostly is used by this other country, we’re still ...

Full article: http://searchengineland.com/googles-matt-cutts-sites-with...

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