29 Jul '13, 6pm

Google Updates How AdWords Quality Score is Reported

Google Updates How AdWords Quality Score is Reported

Google AdWords is making some updates to how the AdWords quality score is reported within your Google AdWords account. Google said is making these changes to make it easier for advertisers to adjust and revise any ads based on the quality score, and to get a better idea of what is and isn't working, especially when making changes to ads. As part of our ongoing efforts to help improve the quality of our ads, we're announcing an update that changes how each keyword's 1-10 numeric Quality Score is reported in AdWords. Under the hood, this reporting update will tie your 1-10 numeric Quality Score more closely to its three key sub factors -- expected clickthrough rate, ad relevance, and landing page experience. We expect this update to reach all advertisers globally within the next several days. We're making this change so that the Quality Score in your reports more closely ref...

Full article: http://searchenginewatch.com/article/2285536/Google-Updat...

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