29 Jul '13, 4pm

Brands Should Encourage User-Generated Video Content to Spread the Word

Brands Should Encourage User-Generated Video Content to Spread the Word

There’s tons of data showing that consumers want to hear from other people like them more than the companies trying to sell them something. That helps explain why, as Weber Shandwick reported in January, consumers trust user reviews three times more than professional reviews. Video make consumer reviews and testimonials even more effective because they are more trustworthy (hard to be anonymous on video) and better to share. Think about how a hotel chain could leverage customer-created video: People on trips (not just vacation) are already creating tons of short videos on their phones and tablets and posting them to Facebook, Instagram and Twitter. Why not get them to create some content about the experience they're having? Once they share it across their social networks the hotel will have an incredibly powerful piece of content that is both authentic and trustworthy.

Full article: http://www.reelseo.com/brands-encourage-usergenerated-vid...

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Nice piece on @BKoepka on @European_Tour website.

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just want to hear the official word that this i...

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