29 Jul '13, 2pm

Keys To Working With New Search Clients: Planning, Communication & Setting Expectations

Keys To Working With New Search Clients: Planning, Communication & Setting Expectations

I recently conducted a series of interviews with four successful and respected local search experts. The interviews focused on the all-important client-agency relationship and examined four key stages, from winning new customers to retention of long-term clients. Image via Shutterstock The objective of the interviews was to understand how each consultant/agency approaches the different relationship stages and to understand what makes them successful. Interviewees were as follows: Laura Betterley – YadaYada Marketing Brian Childers – Foxxr Darryl Quinlan – Glacial MultiMedia Gary Donson – Destiny Tech One of the topics we discussed was starting a new engagement, which delved into the importance of planning, communication and setting the right expectations. The faster you can build a strong, trusting relationship and establish clear rules of engagement, the smoother and more...

Full article: http://searchengineland.com/key-to-working-with-new-searc...

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