29 Jul '13, 1pm

Freeloading An SEM Audit Will Cost You

Freeloading An SEM Audit Will Cost You

I recently got introduced to the Director of Marketing at a very prominent travel company with an equally impressive SEM budget. The director wrote me an email stating that he was “very interested” in talking and wanted me to come to his office right away with an audit of his campaigns, the people that might work on his account, and pricing information. Meme Needless to say, I was pretty psyched. My team and I did a thorough review of his campaigns (and found tons of low-hanging fruit), put together a beautiful PowerPoint (insofar as that is not an oxymoron), and walked away from our meeting with the director confident that it was only a matter of time before we would win the business. Over the next few weeks, the director continued to talk to us about his account, frequently asking for specific feedback on tactics for his account, but we could never get him to commit to m...

Full article: http://searchengineland.com/freeloading-a-free-sem-audit-...

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