29 Jul '13, 11am

How to Ensure a Positive Online Reputation For Your Executive and Company Brand

As an executive, you need to monitor what people are saying about you online. It helps to build business. In the "good news" bucket, there's relationship development. You'll find opportunities to share other people's content, to thank them for sharing yours ("Thanks for the retweet"), and to develop business relationships. What starts online can easily lead to phone calls and in-person meetings. In the "bad news" bucket, there‘s reputation management. You need to deal with negative content and bad news. If you monitor what's being said about you, then your personal brand will be diluted and you'll have to start dealing with your damaged online reputation. Actually, that's how most people start out monitoring their online brand – when they discover there‘s bad news to be dealt with. Where to Start There are many tools, free and paid, that you can use to track your keywords ...

Full article: http://searchenginewatch.com/article/2285275/How-to-Ensur...

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