29 Jul '13, 11am

#Digital Marketing News Round Up:Expanding Sections & Duplicate Legal Boilerplate Allowed, #Adwords successes & more

#Digital Marketing News Round Up:Expanding Sections & Duplicate Legal Boilerplate Allowed, #Adwords successes & more

In this week’s glorious edition of digital marketing news: Google’s head of webspam, Matt Cutts, stars in an explosive double bill, putting marketing minds at rest over the use of expanding sections and legal boilerplate. Then there is a shiny new ‘bid adjustments’ feature in Analytics, and word from Google that their ‘enhanced campaign’ feature is worth checking out. Text in expanding sections is fine… unless you’re spamming Kicking off our Matt Cutts’ double bill: clarification via the Google Webmaster Help YouTube channel that hidden text achieved with expandable sections does not break any of Google’s webmaster guidelines. Usually implemented using JavaScript or AJAX, expanding sections allow text-heavy sites to display information in a more user-friendly way. These sections allow site visitors to pick and choose the information they would like to see, rather than forc...

Full article: http://www.freshegg.com/blog/digital-marketing-news-expan...

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