23 Jul '13, 1pm

How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

On-page SEO: Evaluate these pages to ensure they're as "optimized" as they should be. For example, review title tag structures; keyword placement in headlines, subheads, and body copy, image tagging and see if you can make improvements. Beefing up content: We're seeing a temporal increases in rankings for most if not all keywords that are tied to a URL when content on that page is "freshened up" and improved on (i.e., reworked, rewritten, added to, made more relevant and/or more informative). And in many cases, these temporal rankings stick. Internal linking: Grab a list of the most linked to pages on your site. Add anchor text links on those pages back to the pages you're trying to rank higher, so you can pass pooled link equity and semantic relevance signals to them. Here are more tips on internal linking strategies you can leverage as well. This also serves to move page...

Full article: http://searchenginewatch.com/article/2284056/How-to-Incre...

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