22 Jul '13, 4pm

Google Enhanced Campaigns Switch Doesn’t Flip, Roll-Out Will Take Several Weeks

Account managers have been bombarded with alerts in their AdWords dashboards for months now. Today, notices like the one below started appearing upon login to AdWords — upgrade your campaigns by July 22 or Google will do it for you. Now, in a new blog post , Sridhar Ramaswamy, Senior Vice President, Ads and Commerce states that a grand switch to AdWords Enhanced Campaigns will not happen today, as most believed. Ramaswamy states, “As with many product launches, the rollout will be gradually completed over several weeks.” So, yes, enhanced campaigns are coming, just maybe not for you today. This is the first word from Google that the conversion to enhanced wasn’t going to be a one day affair. Obviously, Google wanted as many campaigns switched over ahead of the July 22 “deadline”, and that’s likely the reason for communicating the cut-over as a hard date as opposed to the “...

Full article: http://searchengineland.com/google-enhanced-campaigns-swi...

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