22 Jul '13, 9am

Instagram Video: How Brands are Using Their 15 Seconds

When Instagram announced the platform was adding video in mid-June, it sent marketers and consumers into an exciting frenzy on the heels of the very popular Twitter app, Vine . What could Instagram offer that Vine hadn't yet? With more than 130 million active users, Instagram offers users more time for video content with up to 15 seconds (instead of Vine's 6 seconds) and 13 special filters to enhance each video. It even has an image stabilization feature to even out the shakiest of hands when shooting footage. The video component allows brands another visual opportunity to tell a story instead of just through cleverly crafted static images to engage consumers. Instead of just a photo showing behind the scenes action of a company, brands can use video to interview the CEO or employees to showcase company culture from the inside, answer consumer questions in a weekly segment...

Full article: http://searchenginewatch.com/article/2283737/Instagram-Vi...

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