20 Jul '13, 7pm

"Landing Page Testing: Choosing Between A/B Or Multivariate Approaches" How long can you wait?

"Landing Page Testing: Choosing Between A/B Or Multivariate Approaches" How long can you wait?

Rather than testing different versions of web pages, as we do with A/B tests, Multivariate tests experiment with elements inside one specific page (for purists, we are referring to full factorial experiments , which is the method used by most testing tools). Basically, we define elements inside a page (e.g. a picture, a text or a button) and provide different alternatives of each element. The testing tool will show each element combined with all other elements to visitors. The resulting combinations are derived from the number of elements multiplied by the number of element variations. Just as with A/B testing, however, each visitor sees only one particular combination of elements regardless of how many times they view a page. Below is a representation of how this technique works.

Full article: http://searchengineland.com/landing-page-testing-choosing...

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It's a BOGO coupon this week for all of our #FOBC! Enjoy and B Happy!

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