19 Jul '13, 2am

4 Days Before Deadline, Google’s Larry Page: 75% Of Active AdWords Campaigns Are Enhanced

On today’s quarterly earnings call, Google CEO, Larry Page, addressed Enhanced Campaigns and noted that nearly three quarters of AdWords campaigns have migrated. Page said: “… we want to make advertising super simple for customers. Online advertising had developed in very device specific ways with separate campaigns for desktop and mobile. This made arduous work for advertisers and agencies, and meant mobile opportunities often got missed. It’s why we launched Enhanced Campaigns. Advertisers have upgraded 6 million campaigns, that’s almost 75% of all their active campaigns. “ That means there is a total of some 8 million active AdWords campaigns. I don’t think we’ve seen Google give out that number in quite some time. It also means that there are still roughly 2 million active Legacy campaigns that need to get migrated by Monday, or they’ll be forced over when Google makes...

Full article: http://searchengineland.com/4-days-before-deadline-google...

Tweets

AdWords Enhanced Campaigns Now In Google Analytics

AdWords Enhanced Campaigns Now In Google Analytics

seroundtable.com 18 Jul '13, 12pm

Google Analytics now is showing a new advertising section under AdWords for Enhanced Campaigns . As you know, Enhanced Cam...

Google Paid Clicks Jump, CPCs Fall in Q2 2013; 75% Switched to Enhanced Campaigns

Google Paid Clicks Jump, CPCs Fall in Q2 2013; ...

searchenginewatch.com 19 Jul '13, 9pm

More than six million campaigns, or 75 percent, have been upgraded to AdWords Enhanced Campaigns so far and Google expects...

Enhanced Campaigns Countdown: 10 Best Images That Told Us How You Really Feel

Enhanced Campaigns Countdown: 10 Best Images Th...

searchengineland.com 18 Jul '13, 7pm

We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite...

Has the AdWords Enhanced Campaign Apocalypse Be...

searchenginejournal.com 19 Jul '13, 8pm

Implement New Features : Google introduced some cool new features and functions that are newly available in EC, like those...

the real reason google CPC's are down 6%

the real reason google CPC's are down 6%

wordstream.com 18 Jul '13, 11pm

Ad inventory is increasing faster than demand : Ad auction prices are dependent on advertiser competition. Since Google ha...

Google Enhanced Campaigns Are Here: What You Ne...

searchengineland.com 22 Jul '13, 12pm

If you haven’t done it, Google will do it for you today. All AdWords Enhanced Campaigns “legacy” campaigns will be “enhanc...

How To Create Click to Call Campaigns in Google AdWords Enhanced Campaigns by @Rocco_Zebra_Adv

How To Create Click to Call Campaigns in Google...

searchenginejournal.com 27 Jul '13, 11am

Just keep in mind that the call extension is most likely to show up if you are among the first positions on a mobile devic...

Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

Welcome to AdWords Enhanced Campaigns: Top Tips...

searchenginewatch.com 22 Jul '13, 12pm

If you did not run mobile campaigns before enhanced campaigns, make sure to include the -100% bid modifier in your upgrade...

Como crear campañas "clic para llamar" desde #A...

searchenginejournal.com 29 Jul '13, 10am

Just keep in mind that the call extension is most likely to show up if you are among the first positions on a mobile devic...

#SEO --> Checklist for what to optimize on a pa...

wordtracker.com 20 Jul '13, 7pm

is Content and Community Manager at Wordtracker. He has also worked in digital advertising, content strategy and social me...

The 10 Days of Google Panda

searchenginewatch.com 24 Jul '13, 1pm

Not thin: Generally folks focus on text content as being the primary areas of panda improvement, forgetting other media op...

Google Analytics Custom Reports for Enhanced Campaign Management by @HeatherCooan

Google Analytics Custom Reports for Enhanced Ca...

searchenginejournal.com 19 Jul '13, 12am

Using Google Analytics custom reports we are able to keep a close eye on all areas where we have the option to place a bid...

Google’s Disavow Tool: What You Need to Know, a...

searchenginejournal.com 18 Jul '13, 9am

The Disavow tool was rolled out last year. Its purpose is simple: If there are some unsavory websites in your link profile...