18 Jul '13, 7pm

Video Ad Views Surge to Record 20 Billion in June

According to the latest data from comScore Video Metrix , 183 million Americans watched more than 44 billion online content videos in June, while the number of video ad views surpassed 20 billion. By comparison, 182 million Americans watched nearly 41 billion online content videos in May, while the number of video ad views reached 15.8 billion that month. So, the big news is the big jump in video ad impressions month over month. Video ads accounted for 31 percent of all videos viewed in June, compared to 27.9 percent in May. Top Video Content Properties by Unique Viewers In June, Google sites, driven primarily by video viewing at YouTube, ranked as the top online video content property with 158.3 million unique viewers, followed by Facebook with 61.6 million, AOL with 51 million, and VEVO with 49.3 million. More than 44 billion video content views occurred during June, wit...

Full article: http://searchenginewatch.com/article/2283433/Video-Ad-Vie...

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