16 Jul '13, 8pm

Nearly 90% of Gas & Convenience Mobile Searches Result in Purchase [Study]

Mobile searchers need fuel to keep them on the go, and data released today from Telmetrics and xAd's Mobile Path-to-Purchase study show the gas and convenience store category dominates when it comes to mobile research leading to conversions. Ninety percent of all searches on mobile related to gas and convenience stores resulted within a purchase. Of that, 35 percent of smartphone users intend to buy immediately; 66 percent intend to purchase within the hour. Eighty percent of mobile searchers in this category are looking for gas and convenience within a 5-mile radius. The majority (55 percent) seeks location info and 34 percent look for directions. Mobile apps are the preferred method of accessing info on gas and convenience; more than half prefer comparison apps and overall, 97 percent of mobile search time is spent in apps, according to the data. Three out of four say th...

Full article: http://searchenginewatch.com/article/2282839/Nearly-90-of...

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