13 Jul '13, 7pm

You're Dead... If You Don't Integrate #SocialMedia & PR Into Your #LocalSEO Strategy

Social media can multiply your SEO impact. Spreading virally by online word-of-mouth, news about your business can reach far and wide, creating ripples that self-perpetuate and strengthen your brand. While the actual spreading of your content is free, there is an upfront cost to produce it. Social media drives offline sales. Many search users research online, but make their purchases offline. Google presents these searchers with locally relevant results. Local business review sites rank well in specific geographic areas, and can drive more people into stores. Social media is constantly evolving. Working with a social media consultant can help you prioritize tasks and devise a tactical plan to utilize the medium to maximum effect. That alone will make the difference between achieving mediocre results and delivering outstanding value to dominate your niche for years to come....

Full article: http://searchengineland.com/youre-dead-if-you-dont-integr...

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