13 Jul '13, 4pm

Does an In-House SEO Have a Fool for a Client?

I don't think that doing your own SEO is a pipe dream if you have enough technical skills to maintain your Web site. If you don't, then your goal needs to be to get someone who does. But you need to ask yourself whether you are ready for SEO. I'd focus first on the Web site itself and later on the SEO. It's not the advice that I would give to everyone, but there are so many skills that you are trying to pick up at once that I think you need to set priorities. I think that the two places to start are analytics and site building. Pick a site builder and create your site, enabling it with the analytics to see what people are actually doing. Start to tweak your site to improve the number of people converting and track that it is really happening. At that point, it makes sense to focus on SEO, so that you attract more people to come to your site. I know that you are in a hurry,...

Full article: http://www.searchengineguide.com/mike-moran/does-an-inhou...

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