Google Testing New Celebrity Endorsement Advertising Program

Google users may soon see celebrity endorsements included as annotations under paid search results as part of new advertising program that the company has just started testing. Google’s Christian Oestlien revealed the test this afternoon as part of a session on Google+ and the Google +1 button at our SMX East Conference in New York City. As you’d expect, Oestlien was very tight-lipped about the program, but he did tell the audience that there only a “handful” of advertisers in the program right now. I’m apparently one of the users who can see the celebrity endorsements as they apply to paid ads. The screenshot above is from a Google search for kardashian collection sears , which includes an annotation that Khloe Kardashian has endorsed an ad about the Kardashian clothing line at Sears. During his presentation, Oestlien explained that, in this example, Sears is telling Goog...

Full article: http://searchengineland.com/google-testing-new-celebrity-...

Tweets

@coolnerdreports » 21 Sep '11, 11am
CoolNerd[media] Google Testing New Celebrity Endorsement Advertising Program [link]
@DuncanDay » 19 Sep '11, 9pm
Keep an eye out for this, sounds interesting. Google Testing New Celebrity Endorsement #Ad Program: [link] via @PRNewswire
@PhilWag » 19 Sep '11, 9pm
RT @PRNewswire: Google Testing New Celebrity Endorsement #Advertising Program [link]
@TheCMOsite » 19 Sep '11, 8pm
Google Testing New Celebrity Endorsement Advertising Program #CMOsite [link]
@gabymenta » 19 Sep '11, 8pm
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@matt_heindl » 19 Sep '11, 7pm
Not sure about this one. Please make snide comments for me: Google Testing New Celebrity Endorsement Advertising Program [link]
@ParkerMaass » 19 Sep '11, 7pm
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@germer » 19 Sep '11, 6pm
I am sure this is only the beginning... Google Testing New Celebrity Endorsement Advertising Program [link] via @sengineland
@TarekReda » 19 Sep '11, 8am
Google testing new celebrity endorsement advertising program.. inspired by Ad.ly ?! [link] I like the idea
@mount_st_nobody » 19 Sep '11, 8am
RT @Matt_Muir: Google trialling inclusion of celebrity endorsement in ads. You too can click the links that famouses want you to!: [link]
@Matt_Muir » 19 Sep '11, 8am
Google trialling inclusion of celebrity endorsement in ads. You too can click the links that famouses want you to!: [link]
@zimbalist » 19 Sep '11, 1am
Bringing a whole new meaning to "sponsored links," Google now testing celebrity endorsements in ads. [link] via @sengineland
@sengineland » 19 Sep '11, 1am
Weekend Review: Google Testing New Celebrity Endorsement Advertising Program [link]
@mnegrini » 18 Sep '11, 10pm
Google, adoro vocês, mas, "Celebrity Endorsement"? Qual é? [link]
@itbot1 » 18 Sep '11, 5pm
RT@ryanspoon "Google users may soon see celebrity endorsements included as annotations under paid search results" [link]
@CollaboCo » 12 Oct '11, 10pm
Google Testing New Celebrity Endorsement Advertising Program [link] via @sengineland
@Alexander_Kevin » 30 Sep '11, 8pm
Google Testing New Celebrity Endorsement Advertising Program - [link]
@e_booksland » 25 Sep '11, 5pm
Google Testing New Celebrity Endorsement Advertising Program [link] via @sengineland
@OOm_Singapore » 22 Sep '11, 11pm
Google Testing New Celebrity Endorsement Advertising Program [link] #Social Media
@chris_kiess » 21 Sep '11, 4am
Google Testing New Celebrity Endorsement Advertising Program [link]
@garyelphick » 21 Sep '11, 1am
Google Testing New Celebrity Endorsement Advertising Program [link] via @sengineland
@EricRitter » 20 Sep '11, 9am
Google Testing New Celebrity Endorsement Advertising Program - [link]
@kristenPRchick » 19 Sep '11, 9pm
RT @PRNewswire: Google Testing New Celebrity Endorsement #Advertising Program [link]
@dmeenhorst » 19 Sep '11, 9pm
RT @PRNewswire: Google Testing New Celebrity Endorsement #Advertising Program [link]
@PRNewswire » 19 Sep '11, 9pm
Google Testing New Celebrity Endorsement #Advertising Program [link]
@LosBuscadores » 19 Sep '11, 1pm
RT @sengineland: Weekend Review: Google Testing New Celebrity Endorsement Advertising Program [link]
@candemirezen » 19 Sep '11, 11am
Google Testing New Celebrity Endorsement Advertising Program [link]
@WebBuro_Lemmer » 19 Sep '11, 8am
sengineland Weekend Review: Google Testing New Celebrity Endorsement Advertising Program [link]
@dadevr » 19 Sep '11, 8am
RT @sengineland: Weekend Review: Google Testing New Celebrity Endorsement Advertising Program [link]
@ollywilton » 19 Sep '11, 8am
RT @Matt_Muir: Google trialling inclusion of celebrity endorsement in ads. You too can click the links that famouses want you to!: [link]
@alexterehoff » 19 Sep '11, 7am
RT @sengineland: Weekend Review: Google Testing New Celebrity Endorsement Advertising Program [link]
@chrissoo » 19 Sep '11, 7am
RT @sengineland: Weekend Review: Google Testing New Celebrity Endorsement Advertising Program [link]
@peparojo » 19 Sep '11, 7am
RT @tim: Google is testing celebrity endorsements in paid search results [link]
@SEOMediaService » 19 Sep '11, 4am
RT @Techmeme: Google Testing New Celebrity Endorsement Advertising Program (@mattmcgee / Search Engine Land) [link] [link]
@Branding4U » 19 Sep '11, 3am
RT @sengineland: Weekend Review: Google Testing New Celebrity Endorsement Advertising Program [link]
@ConsultRamy » 19 Sep '11, 3am
RT @sengineland: Weekend Review: Google Testing New Celebrity Endorsement Advertising Program [link]
@seotradenews » 19 Sep '11, 2am
RT @sengineland: Weekend Review: Google Testing New Celebrity Endorsement Advertising Program [link]
@GaryLHenderson » 19 Sep '11, 1am
RT @sengineland: Weekend Review: Google Testing New Celebrity Endorsement Advertising Program [link]
@thattallguy » 18 Sep '11, 11pm
Google Testing New Celebrity Endorsement Advertising Program [link]
@hnfirehose » 18 Sep '11, 10pm
Google Testing New Celebrity Endorsement Advertising Program: [link]
@Stay_Stoked » 18 Sep '11, 9pm
RT @tim: Google is testing celebrity endorsements in paid search results [link]
@NickRink » 18 Sep '11, 9pm
Google Testing New Celebrity Endorsement Advertising Program [link]
@mikecane » 18 Sep '11, 7pm
Google Testing New Celebrity Endorsement Advertising Program [link]
@mpsmallbusiness » 18 Sep '11, 7pm
Google Testing New Celebrity Endorsement Advertising Program [link]
@kashaziz » 18 Sep '11, 7pm
Google Testing New Celebrity Endorsement Advertising Program [link]
@alexhalliday » 18 Sep '11, 5pm
RT @tim: Google is testing celebrity endorsements in paid search results [link]
@ryanspoon » 18 Sep '11, 5pm
"Google users may soon see celebrity endorsements included as annotations under paid search results" [link]
@vinothshankaran » 18 Sep '11, 3pm
Google Testing New Celebrity Endorsement Advertising Program [link] via @sengineland
@tatipei » 18 Sep '11, 3pm
RT @Techmeme: Google Testing New Celebrity Endorsement Advertising Program (@mattmcgee / Search Engine Land) [link] [link]
@louiserijk » 18 Sep '11, 1pm
Google is testing a new AdWords search extension that will add celebrity endorsements to paid search ads. [link]