07 Jul '13, 5pm

The Week In Video: It's A Dog's World: So much video news this week but we've managed to squeeze it all into

The Week In Video: It's A Dog's World: So much video news this week but we've managed to squeeze it all into

Cat videos eh? We know the internet runs on them and so does any video marketer worth their while. The latest brand to incorporate the winning formula is mobile phone network O2 with their 'Be More Dog' campaign. Star of the show is a ginger tom that acts out a fantasy life as an enthusiastic dog. The £10 Million campaign is all about "encouraging Britain to embrace the new, have a go with the unknown and dabble in innovation". Obviously.

Full article: http://www.reelseo.com/the-week-in-video-dogs-world/

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