The Golden Rule in Video Marketing: Know Thy Audience

The Golden Rule in #VideoMarketing : Know Thy Audience

Hi Keith: I would like to get more of your thoughts on the concept of a call to action. While watching the NBA Finals, two companies delivered commercials that caught my attention. Apple showed its commercial demonstrating how its products change people's lives. Samsung showed commercials demonstrating cool features of its smartphones. The video and its key messages are enough for someone such as myself to want to learn more about these products. It was not important for me for the commercials to end with "Buy this now" or "Visit our website now" or "Learn more now at ..." I associate phrases such as those often with late-night infomercials. When video is compelling. emotional, interesting and complete with key messages, do you believe a call to action in the traditional sense is still necessary?

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