06 Jul '13, 7am

Alternatives To Google In Europe via @sengineland

Google is the dominant force in Europe—there is no other search engine which even comes close to Google’s market share. As I wrote in my last article, Europe could use some competition for Google . Bing should be the designated search engine to become that big competitor, but for now that is not the case. Despite its dominance, there are alternative search engines in Europe, and for search marketers they’re worth looking at. With Europe’s more than 800 million people, of whom about 60% spends time online, even a small percentage using alternatives to Google offer attractively large numbers, and targeting users of those search engines could be very profitable. Lets take a look at some of the alternatives. UK and France: Bing The UK offers the closest step from the US market to the European market. As in almost every country Google is the dominant force, but here we see that...

Full article: http://searchengineland.com/alternatives-to-google-in-eur...

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