02 Jul '13, 12pm

Attention Digital Marketing Director: Read This for Your Social Media Success

Attention Digital Marketing Director: Read This for Your Social Media Success

You're tasked with launching a social initiative or making social media marketing work. You're given the keys with strong expectations that social will just work for your organization and drive brand awareness and ultimately, sales. The question: is there really a social ROI? And what can you do about it as the master of the keys to your social media marketing success? Too often social media is handed off to digital marketing directors or marketing managers who are just too busy to focus on creating and managing an optimal social media brand experience. What happens then is that those social media keys are generally passed on and on to people in the marketing department that seem to have this time to make social work. The handoff is troublesome. Further, the final person tasked to manage social media most often is not equipped with the knowledge and experience to do it rig...

Full article: http://searchenginewatch.com/article/2278706/Attention-Di...

Tweets

Funniest thing I've read today:

ace.mu.nu 01 Jul '13, 6pm

Snowden Purportedly Issues Statement About His Peregrinations 19 Firefighters Killed Fighting Terrible Arizona Wildfires T...

SPONSOR MESSAGE: The Future of Digital Marketin...

searchengineland.com 02 Jul '13, 7pm

In a recent survey, almost 60% of marketers said they expect to increase their relationship with digital agencies in the n...

Omaha Digital Marketing Firm’s Search Engine Ma...

promotionworld.com 01 Jul '13, 8am

Contact Us | Sitemap | Corporate | Advertise | Privacy policy | User Agreement

SMX Social Media Marketing Registration Open – ...

searchengineland.com 03 Jul '13, 3pm

Do you live and breath social media marketing? Everyday 24/7? Or manage a team that does? Join us for SMX Social Media Mar...

The History of Social Media

morganlinton.com 04 Jul '13, 10pm

did a really nice job with this look at the history of social media. While many want to think it started with MySpace and ...

Búsqueda 4.0 cada vez más social media !

Búsqueda 4.0 cada vez más social media !

searchengineland.com 01 Jul '13, 8am

Yahoo had little take-up of its social search product. I’ve never seen the company explain why. My own suspicion is that t...

The History of Social Media via @MorganLinton

morganlinton.com 04 Jul '13, 10pm

did a really nice job with this look at the history of social media. While many want to think it started with MySpace and ...

How To Benchmark Social Media Vs. SEO Success

How To Benchmark Social Media Vs. SEO Success

seoroi.com 04 Jul '13, 8pm

How To Benchmark Social Media Vs. SEO Success Tweet Many search marketing industry analysts are saying that social media i...

Make Your Videos Contagious, Mental Floss Director Says: Mark Olsen of Mental Floss wrote a guest post on Shu...

Make Your Videos Contagious, Mental Floss Direc...

reelseo.com 02 Jul '13, 9pm

I think we may be getting closer and closer, although it will always be a thing, to the end of the "viral" concept of vide...

Top 12 tools to supercharge your social media |...

wordtracker.com 03 Jul '13, 4pm

is a dashboard reporting tool that integrates with a host of other third party tools. On the social front, it integrates w...

Protecting Your Social Media Accounts From Phis...

searchenginejournal.com 03 Jul '13, 8am

As more and more people engage and make their information public, we can expect hackers to take things up a notch as socia...

5 Reasons Our Marketing Efforts Are Failing: Fo...

promotionworld.com 04 Jul '13, 10am

SmallBusiness WebKnowHow HostReview CGIDir JavascriptSearch PromotionWorld HTMLPrimer DomainInformer

Daily Blog Read "Bringing a baby into the world...

proudduck.com 03 Jul '13, 2am

I’m wearing a striped maternity dress by 9months and ikat print jacket from Noona, at FV . Bringing a baby into the world ...

#singapore

newsmark.biz 30 Jun '13, 7pm

RSS Spots (Rotator Share Stream Spots) are free credits for rotational display of Clickbank Product Affiliate Links publis...