01 Jul '13, 3pm

3 Effective Ways to Build a Strong Brand Identity by @venchito14

3 Effective Ways to Build a Strong Brand Identity by @venchito14

Use fonts and colors that complement your brand. Your customers must be able to grasp what you want to say to them. Select a text color to improve your user’s readability. Avoid annoying ads that can distract your customers. If you run ads, keep them outside of the content area. Pay attention to what your customers want to do on your site such as subscribing to your blog, making purchase of your product or contact you to know more about your services. You have to observe your customers’ behavior using Google Analytics. Identify your top landing pages to determine the most engaged activity of your site (contact page, about us, etc.).

Full article: http://www.searchenginejournal.com/3-effective-ways-to-bu...

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