30 Jun '13, 2pm

Reading: Everything You Need to Know About Custom Channel Groupings in Google Analytics (Easy tutorial.)…

Reading: Everything You Need to Know About Custom Channel Groupings in Google Analytics (Easy tutorial.)…

By default, GA will put your ad traffic into three different groupings: Display, Paid Search and Other. As with the Organic Search traffic grouping, we can get lots of additional detail with some custom groupings. Of course, the groupings you create will depend on the ad campaigns you're running. You might want to create a grouping just for your retargeting campaign. Alternatively, you can separate your AdWords traffic into its various campaigns so you can get a better insight into which campaigns are most effective. Here's an example of a grouping I created for our affiliate marketing campaign.

Full article: http://www.searchenginepeople.com/blog/everything-you-nee...

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