Find common ground: If you can find a common ground, like a friend you have in common or even a referral from that person, you’re much more likely to get a response from your cold email. Tell them what you can do : This is critical. You must be get to the point very quickly if you want to stand out among the 1000′s of emails that influential people get every single day. Be very specific about what you can do for this influential person. Work for Free : This might make you cringe. But you don’t have to work for free forever. It’s just an opportunity to give people a sample of your work. For somebody like my friend Charlie it’s lead to a stream of A-list clients and others have used the same techniques to land high caliber clients.