30 Jun '13, 12pm

Google SEO Ranking Factors - Rank Correlation 2013, high impact through social media:

In our study, these two factors are considered the losers when compared with last year, because the existence of keywords in the URL and/or the domain have lost their relevance. This also affects backlinks when it comes to plain text keyword links. So it looks as if the days of "hard keyword optimization" are over. Google now puts much more emphasis on natural link profiles. Hard keyword links have lost significant influence and can probably – when used excessively – even have a negative effect; for example, when Google updates its algorithm with features devaluing bad links. Wondering what else has been happening in the field of keywords? Check out the complete version of the Ranking Factors – Rank Correlation study.

Full article: http://www.searchmetrics.com/en/services/ranking-factors-...

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