30 Jun '13, 5am

How Registration Forms Can Affect Your Conversion Rate

How Registration Forms Can Affect Your Conversion Rate

Think about it this way. Imagine you go to a store, you spend time looking at what you want to buy. You grab it and take it to the checkout to buy it. Then the cashier says, "I need a password before you can buy". You say "no, I just want to buy this". The cashier says "I need a password before you can buy". You say, "just sell me this, I'll create an account if I like the product and want to buy more". The cashier says "I need a password before you can buy". The outcome is predictable.

Full article: http://www.searchenginepeople.com/blog/how-registration-f...

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