29 Jun '13, 2pm

4 Ways SEO Impacts B2B Content Marketing Initiatives

4 Ways SEO Impacts B2B Content Marketing Initiatives

Cross-linking and navigational accessibility: SEO professionals need to evaluate site architecture in an effort to identify critical locations for cross-links and cross-promotion of content marketing assets. Besides manual review of site navigation and related content assets, look to analytics for assistance. Google Analytics has an easy to use navigational element to better understand the steps (web pages) converting visitors took before completing various goals on the website. Joseph Kerschbaum wrote a more in-depth column on how to use Google Analytics visitors flow reports to improve conversion rates . It is definitely worth reviewing for more information and ideas. Device and technology usage: Forty-one percent of survey respondents used the smartphone and 30 percent used the tablet. As the percentage of users accessing content through a mobile device continues to inc...

Full article: http://searchenginewatch.com/article/2278072/4-Ways-SEO-I...

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Content Marketing Tactics from the Trenches: A How-To Extravaganza

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Four Ways to Improve Your Integrated Marketing ...

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4 Ways to Make Video Astronomically Better

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