29 Jun '13, 5pm

Weekend Review: How is #bigdata changing the game for paid search? #sem #ppc

Weekend Review: How is #bigdata changing the game for paid search? #sem #ppc

Once and for all, I will prove why Big Data is the future of bionic SEM. But first, indulge me for a minute. In the classic 1970s TV show, The Six Million Dollar Man, when all-American test pilot Steve Austin (played by Lee Majors) teeters on the verge of life after a crash, the government famously declares, “We have the technology to rebuild this man.” By surgically altering him with futuristic bionic technology, Austin is reborn with superhuman strength, speed, hearing, eyesight, etc., and becomes a superhero that could weekly battle (in one episode) bad guys, aliens, and even Bigfoot. Image via NBCUniversal The famous tagline from that show was “Bigger. Faster. Stronger.” – a reference to the upgrades and improvement made to Austin. I can imagine there are a lot of Paid Search pros reading this post that would also love to bring some bionic technology into their enterpr...

Full article: http://searchengineland.com/why-big-data-is-the-future-of...

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