29 Jun '13, 3pm

Google

Perform a keyword research for all topics that might be relevant for your charity program Group similar keywords into categories / topics Make sure to create a list of negative keywords while searching for keywords. A negative keyword is a term or an expression that you do not want to show up for and by adding negative keywords, you will save money that you would otherwise spent on unwanted clicks Once you have your keywords organized in groups, search for new keywords for each of the groups. Simply copy and paste the keywords of a group in the keyword tool and as a result you will generate some precious long tail keywords. Long tail keywords are keywords that contain three words or more and are therefore most likely to convert. Set up all your positive keywords in the broad match modifier match type. This method will guarantee both reach-ability and targeting precision. I...

Full article: http://www.searchenginejournal.com/google-grants-adwords-...

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