26 Jun '13, 7pm

Most Valuable Ecommerce Customers Come from Organic Search [Study]

Most Valuable Ecommerce Customers Come from Organic Search [Study]

Not all customers are created equal. This is the picture painted by customer acquisition platform Custora in its latest study on ecommerce and the lifetime value of a customer. The highest value customers come from organic search at a rate of 54 percent higher than the average lifetime value of a customer, followed by PPC and email, according to Custora. Customer lifetime value (CLV) is a way to calculate the entire profit a company can expect to earn from the relationship with that customer over time. For this study in particular, CLV referred to the amount customers spent within two years of their initial purchase. “The savviest marketers in the new era of ecommerce will be looking beyond just where customers are coming from,” Custora said in its report. “They’ll be looking at the value of new customers acquired across channels, platforms, and geographies.” Social media ...

Full article: http://searchenginewatch.com/article/2277756/Most-Valuabl...

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