26 Jun '13, 4pm

Study: Google Local Carousel Results Win 48% Of Clicks, While Only 14.5% Of Clicks Were On The Map

Study: Google Local Carousel Results Win 48% Of Clicks, While Only 14.5% Of Clicks Were On The Map

When using heatmaps to gauge interest levels for Google Local Carousel results, search marketer Matthew Hunt discovered that 48 percent of searchers surveyed clicked the Carousel results, while only 14.5 percent clicked on the map . Using the search term ‘Chicago Restaurants,’ Hunt asked 83 searchers to click on the area of the Google search results page that was of most interest to them. According to Hunt’s study, 40 searchers clicked on Carousel results, while 12 of the 83 searchers clicked on the map. As you can see from the heatmap of the results page, as well as the image highlighting overall clicks, the eighth Carousel position attracted the most interest of all the Carousel results. Heatmap Overall Clicks The study was published on LocalU.org as a follow-up to a survey asking people for their reaction to Google Local Carousel results using the same search term. Whil...

Full article: http://searchengineland.com/study-google-local-carousel-r...

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