26 Jun '13, 3pm

DoubleClick Search Inventory Campaigns Now Auto-Create Ad Groups, Ads, Keywords

Inventory-aware campaigns in DoubleClick Search, designed to automate campaign management for inventory-reliant search campaigns, are getting even more dynamic. DoubleClick Search now automatically creates ad groups, ads and keyword lists for inventory-aware campaigns based on your settings. Launched back in August as “inventory management,” inventory-aware campaigns integrate with Google Merchant Center to apply changes to search campaigns based on the inventory levels and other settings like prices, descriptions and landing pages in a retailer’s feed. Until this latest update, advertisers set up the ads and keywords themselves. A few things to note when managing inventory-aware campaigns: ad groups in inventory-aware campaigns cannot be modified. Changing any properties of a keyword will “detach” the keyword from inventory management, and you won’t be able to recreate th...

Full article: http://searchengineland.com/adwords-inventory-aware-campa...

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