26 Jun '13, 2pm

Linking AdWords And Google Analytics Accounts Finally Gets Easier

Linking your AdWords and Google Analytics accounts opens up a whole new world of opportunity for campaign execution, management and analysis. Yet, the linking process has been cumbersome and not particularly intuitive. That is finally changing. In the coming weeks, Google will be rolling out a simpler linking process–down to just three clicks–to all Analytics accounts. The New Process From the Admin section of your Analytics account, you’ll click on “AdWords Linking” in the Accounts column and then on “New Link” to follow the linking wizard. You can also access this in AdWords by selecting Google Analtyics from the Tools and Analysis menu. Why Link Your Accounts Once your accounts are linked, you can import goals and conversions, site engagement metrics like bounce rate, and remarketing lists from Google Analytics into your AdWords account. Likewise, your AdWords data will...

Full article: http://searchengineland.com/linking-adwords-and-google-an...

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