26 Jun '13, 1pm

Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

We've all heard about the wisdom of crowds , with Wikipedia and even entire industry of television voting shows attempting to prove the paradigm. By involving their audience to make them feel like their input is listened to, a brand can build advocates and perhaps come up with ideas they wouldn't have had on their own. However, it doesn't always go right. Unsuspecting marketers who blindly attempt to take advantage of the crowds may find themselves causing more issues than benefits for their brands. The Wit of Crowdsourcing Dinna dinna dinna dinna, dinna dinna dinna dinna Durex Earlier this year Durex decided to offer a new service where their condoms would be sent directly to couples in need in cities across the world, either on the web or using an app. Their marketing team decided that the best way to kick this campaign off was to ask their users to pick the first city t...

Full article: http://searchenginewatch.com/article/2277410/Crowdsourcin...

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