26 Jun '13, 1pm

SearchMetrics Releases Their SEO Ranking Factors Post Penguin 2.0

I think that Keyword in Title = 0 must be a mistake in the chart. I skimmed the whitepaper to find details about that, and it looks like the chart just doesn’t match what they are saying and what we all are pretty darned sure about – that words in titles matter. I have seen more sites/pages doing well without exact keywords in the title, but nowhere near enough to say that keywords in the title have significantly less importance. That said, there does seem to be other sketchy info here. They do point out that correlation does not equal causation, but it is at the bottom of the infographic and somewhere in the whitepaper. Since people who read and parrot SEO news rarely check the details before declaring something the new mega-important must-do thing, I think we can expect a lot of “Keywords In Titles No Longer a Ranking Factor” posts to appear in 3… 2… 1…

Full article: http://searchengineland.com/searchmetrics-releases-their-...

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