26 Jun '13, 1pm

Is Facebook Stepping Up to Search & Display?

Is Facebook Stepping Up to Search & Display?

If there is one company on a mission to capitalize on search and display, it’s Facebook. Recent evidence this year shows that the social giant is stepping up its game across both channels – in search , they have announced the Graph Search, and in display , they have made big waves with consistent announcements surrounding the Facebook Exchange (FBX). Impact On Search Today, Facebook serves as a gateway to the Internet, much like Google. Until now, each company has taken its own approach via a specific channel – one through search and the other through social. More recently, they have begun encroaching on one another’s turf – Google with its Google+ social network and Facebook with its Graph Search. What Facebook has created with Graph Search is another searchable mechanism for consumers. Eventually, this could open up a number of monetary opportunities for Facebook in the ...

Full article: http://searchengineland.com/is-facebook-stepping-up-to-se...

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