26 Jun '13, 1pm

Google Just Released Remarketing Lists For Search Ads (RLSA) by @smorgs13

Google Just Released Remarketing Lists For Search Ads (RLSA) by @smorgs13

RLSA isn’t new, it’s been in beta since July. When Google takes something out of beta, it’s always fun because you know there will be some case studies to read. First, let’s talk about what RLSA will do for you. It will allow you to modify your bids, keywords, and search ads based on past activity a visitor has had with your website. Creepy or not, we can all agree with how powerful this will be!

Full article: http://www.searchenginejournal.com/google-just-released-r...

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