26 Jun '13, 10am

Who Needs SEO When You Have No Competition? by @highervis

In many cases, what you need to do to optimize your website actually helps readers navigate and understand your website. After all, the whole reason Google wants you to optimize your site in the first place is for readers. You have to make sure that you don’t look at SEO as simply a marketing tactic, but rather a usability one. Your site needs to be a place readers come for quality content, easy navigation through internal linking, breadcrumbs, etc., and a place to really engage with others in the community, and all of this falls under the SEO umbrella.

Full article: http://www.searchenginejournal.com/who-needs-seo-when-you...

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