25 Jun '13, 10pm

Only 6% Of Top 100 Fortune 500 Companies Have Sites That Comply With Google's Mobile Requirements

so I’ve gone through this process at two different fortune500 companies in the last 3 years. It’s not an easy process at that level. Most large clients I’ve worked with want to do responsive, but aren’t ready to do a complete website redesign (you can’t effectively make a site responsive. to do it right, you’ve got to start over.. argue that later) getting them to put canonical tags onto their mobile sites is pretty simple, but doing 1-1 redirects is always an issue. there’s several obstacles at play here. For starters, lots of companies selling separate mobile sites don’t always do a 1-1 mapping of content. They’ll sell an all javascript mobile site where there’s really only one URL, or they’ll use a completely different architecture and re-imagine the content. So where do you do your 1-1 redirects? There needs to be a strategy there. Google recommends not sending to the ...

Full article: http://searchengineland.com/only-6-of-top-100-fortune-500...

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