07 Sep '11, 1pm

The 5 Keys to Conversion Rate Optimization

The 5 Keys to Conversion Rate Optimization

Stick to this general rule: the more expensive/complex the business proposition, the longer the sales cycle will be. I recently conducted a conversion audit in which a $2,000+ service attempted to push the user into the sales signup directly from the home page. The result was .0023% conversion rate over 2.5 years. Offer a mix of soft and hard conversion types and measure results, enabling you to connect goal values to conversion rates. This will then allow you to refine landing pages in order give primary weighting to the most profitable conversion types. Be creative. One of the most unique and effective calls to action I’ve ever come across was “Add this event to your Outlook,” By infiltrating a target audience’s Outlook Calendar, one conferenced-based company was able to increase attendance rates by discouraging potential attendees from booking conflicting events. Let co...

Full article: http://searchenginewatch.com/article/2107126/The-5-Keys-t...

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