25 Jun '13, 4pm

Retargeting is Key to Search Advertising by @tamweintraub

Retargeting is Key to Search Advertising by @tamweintraub

If search advertising is the best way to get more leads for your business, then retargeting is the perfect way to bring any lost prospects to your site. A unique form of display advertising, retargeting has the ability to track prospects that have already shown interest in your business by searching for your brand, product, or service keywords. Whether or not they follow-through with a click, retargeting pinpoints those people and shows them a display ad that reminds them of your business, so they’re more likely to return to your site and contact you. This powerful technology identifies these interested consumers in two ways in order to continue showing your ad to them as they surf the Web.

Full article: http://www.searchenginejournal.com/retargeting-is-key-to-...

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