24 Jun '13, 4pm

Google Rolls Out AdWords Dynamic Retargeting For Retailers

Google Rolls Out AdWords Dynamic Retargeting For Retailers

In another move to beef up its retargeting offerings–and take on retargeting platforms like Adroll, Retargeter and Mediaforge–Google is rolling out dynamic retargeting to all AdWords retail customers with Google Merchant Feeds. The company is also piloting dynamic retargeting in the travel and education sectors and plans to expand availability to more sectors later this year. With dynamic retargeting ads are created on the fly with product images pulled from your Google Merchant feed. Google’s product recommendation engine determines which products and messages are shown based on an algorithmic prediction for what is likely to perform best based on visitors’ past actions on your site, including the products they viewed and their purchase history, as well as related products and top performing products. For example, if a person is shopping for pots and pans, the product rec...

Full article: http://searchengineland.com/google-rolls-out-dynamic-reta...

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