24 Jun '13, 12pm

4 Awful Marketing Lessons We Learned from SEO by @DholakiyaPratik

This “insight” comes from the “black-hat” side of SEO. The biggest problem with this awful piece of marketing advice is that it’s absolutely true. You can win a top spot in Google by spamming the web with terrible, algorithmically spun content, paid links, and low quality junk. In fact, this terrible marketing lesson predates SEO altogether, going back to what Seth Godin calls the TV industrial complex. As long as you can convince people you offer value, you can sell them something.

Full article: http://www.searchenginejournal.com/4-awful-marketing-less...

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