21 Jun '13, 3pm

Better Content Marketing Strategy Through Persona Research

Better Content Marketing Strategy Through Persona Research

In this age of noise, it’s critical that your message cuts through the static and connects with customers. That’s why persona research is an essential part of your overall content marketing strategy – to ensure your content is speaking to, and connecting with, the right people. Persona research is as much an art as it is a science. In Raven’s recent post “48 tips for SEO newbies from 48 experienced SEOs ,” Sarah Peters says this about content: “Know your audience/customer, first and foremost. What do they need? What are they searching for? How much do they know already? Where do they gather? What do they value? Find out, and then give them that .” That’s awesome advice, and it’s really the core concept behind persona research. In this post, I’d like to walk you through my process of using this research to create targeted content. What is persona research? First, let’s talk...

Full article: http://raventools.com/blog/create-a-better-content-market...

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